
What Started Yula?
It Started With a 3 AM Phone Call
"Mom, are you okay?"
My mother had called me at 3 in the morning—not because of an emergency, but because she'd been awake for hours and was in tears. Again.
"I just... I can't sleep anymore. I'm so tired, sweetheart. I'm tired of being tired."
She'd been to doctors. Tried prescriptions that left her groggy and confused. Bought every supplement on the shelf. Nothing worked. And everyone kept telling her the same thing: "This is just menopause. You'll get through it."
But why should she have to "just get through it"?
That phone call changed everything. I couldn't watch my vibrant, energetic mother—who raised three kids, built a career, and always had energy for everyone—fade into this exhausted version of herself.
So I did what any frustrated daughter would do: I became obsessed. I talked to sleep specialists, hormone experts, nutritionists, and hundreds of women going through the same thing. I learned that this wasn't just menopause—it was a sleep crisis that nobody was taking seriously.
Two years later, after countless formulations and tests, my mom called me again at 3 AM.
This time, she was calling to tell me she'd slept through the night for the first time in four years.
That's when I knew we had to share this. Because your mom, your sister, your best friend—they deserve to sleep too.
— Sarah Chen, Founder